The Rise of the Exclusive Content Era
We need to talk about the exclusive content boom — because lowkey, it’s changing everything. Once upon a time, the internet was about going viral. Now? It's about going private. And honestly, we’re here for it. We’re curating close-friends lists like mood rings. We’re joining secret drops, subscriber-only feeds, and soft-launching chaos to a curated few. Content still rules — but now it whispers, “if you know, you know.”
Gen Z doesn’t just want to consume — we want to belong. So if you're creating content that feels secret, sacred, or "too real for the main feed," congrats — you're doing it right.
Further Reading
If you're interested in learning more, check out this web source: https://www.thedrum.com/news/2022/04/19/new-content-era-has-arrived-what-social-entertainment-and-how-can-brands-win
